Patient acquisition for private dental practices
We are not a marketing agency. We are the reason people walk through your door.
Not AI. Not a chatbot. Real people.
Placeholder — swap for real practice logos
The difference
Every call to your patients is made by a trained coordinator, not a dialler and not a voice bot. They have read the enquiry before they ring. The patient knows inside one sentence they are talking to a person, because they are.
Cost, pain, time off work, and the fear of being sold a treatment plan they do not need. We have heard all four thousands of times. The sequences answer them before the patient has to work up the nerve to ask.
Price shoppers, wrong postcode, wrong procedure, not ready — filtered out before they ever hit your calendar. What lands in front of your team is someone who intends to sit in the chair.
How it works
All of them happen without you in the room.
Your rooms, your team, your city — cut into ads a patient nearby would recognise. We write it, design it and build it from what you already have: your photos, your reviews, your website. No scripts to write, no camera to hold, nobody in your waiting room with a light stand.
Written, designed and built by us · no shoot required
If you already run something, we integrate with it and train your front desk on the parts that matter. If you do not, you get one set up and configured, and your team gets shown how to use it. Leads are qualified before they land in it — so the only people in your pipeline are people who intend to pay.
We integrate, configure and train — not a handover doc
Non-invasive and genuinely inviting — the opposite of the shade-guide-and-stock-photo ads your competitors run. Placed in the feeds your patients are already scrolling, inside a radius you can realistically serve, with fresh creative every two weeks because every ad fatigues.
Placed where your patients already scroll · new creative every 14 days
In-house treatment coordinators, employed by us, trained on dental. Real people, not a generic AI or a bot. They call inside five minutes, then keep calling until the patient books or says no. They confirm the day before. They rebook the no-shows. Your front desk keeps doing the job you hired them for.
Real people on the phone · first call under 5 min
Fit
Not a fit
A fit
Side by side
Chairside.
The usual
Placeholder figures — replace before launch
Why we exist
This did not start as an agency. It started inside a two-chair practice in a town of forty thousand, where the owner's daughter answered the phone between patients and lost roughly half the people who called.
The ads worked. The phone rang. Nobody was there to pick it up before the caller moved on to the next result on the map.
So the fix was not better ads. The fix was someone whose entire job was picking up. Then someone to make the creative stop looking like a stock library. Then someone to make the booking page stop asking for an insurance ID before the patient had decided anything.
That order — people first, then the path, then the ads — is the whole method. It is why we will not take a practice that only wants the ads part. It does not work, and we would rather tell you now.
The same system runs today in martial arts dojos, where a trial class is won or lost on who calls back first and how fast. Different room, identical problem: a local business with limited slots, a decision the customer is nervous about, and a front desk that cannot stop what it is doing every time the phone rings. Dental is where we are pointing it now.
Questions
Two reasons. First, bad creative attracts bad leads — if the ad is a stock photo and the word 'free', you get people who respond to the word free. Second, and bigger: a lead nobody called back inside an hour looks identical to a bad lead on a spreadsheet.
We qualify before anything reaches your pipeline, and a real person is on it within five minutes. Most of the 'low quality' leads you have paid for were just leads that got called on Tuesday.
Close to none, by design. There is a kickoff call, a short session to get your front desk comfortable with the CRM, and then you see patients.
You do not write copy, approve creative, or check a dashboard. If we need something from you we will ask for it once and it will take minutes.
Not on the phone. Every call is made by a trained coordinator who has read the enquiry — no voice bots, no diallers, no scripts.
Text is where we are straight with you: reminders and confirmations are automated, because a patient would rather get the appointment time on time than wait for someone to type it. Anything that needs a real answer gets a person. And nothing decides whether a patient is worth calling except a human.
Month to month, 30 days' notice. The ad accounts, the creative and the landing pages are in your name from day one. If you leave, you take all of it.
We integrate with it. Open Dental, Dentrix, Eaglesoft, Curve, HubSpot — if it has an API or a form endpoint, we will wire into it and train your team on the parts they touch.
If you do not have one, you get one, configured and staffed with our sequences before the first ad goes live.
One practice per 5-mile radius, written into the agreement. In dense metro areas we shorten it to 2 miles, and we will tell you upfront if that applies to you.
They will. Every ad fatigues — inside a 5-mile radius you are hitting the same households repeatedly, so yours fatigues faster than most. That is why new creative ships every two weeks, not every quarter.
When a campaign dips you will hear it from us before you notice it. We would rather say 'this angle is dead, here is the next one' than let you find it in a report.
Creative and CRM inside the first two weeks. Ads live roughly a week after that. First booked consults usually land in the week the ads go live.
The number that actually matters — arrived and treatment-planned — takes about 60 days to read properly, because that is how long it takes to have enough of them to not be noise.
We do not guarantee a revenue number. Anyone who does is guessing at your case acceptance, your chair capacity and your team — three things we do not control.
What we commit to in writing: the creative, the CRM work, the ad management, and the under-five-minute human follow-up. Miss those and you do not pay for that month. That is the part that is genuinely ours to guarantee.
Next step
We look at your chair capacity, your radius and what you are running now, and tell you whether this is worth doing. If it is not, we say so on the call.
Or email hello@chairside.example